Step by Step

Item #080 $149.95

Understanding the Spiral Model of Community Organizing

Change doesn’t just happen. It is brought to reality through a process of planning and follow-through called organizing. In the last 25 years, the spiral model of organizing has guided hundreds of groups to successfully create change and solve their problems themselves. Developed by the Doris Marshall Institute, the spiral model is a step-by-step process that helps individuals and groups identify areas of common concern and address these issues by working together. Like all community organizing efforts, using this model will not only help you solve your problems; it will also strengthen your group and build leadership skills in all members.

The benefits of using the Spiral Model are many

  • It provides an easy-to-use, visual plan of action.
  • The experience and knowledge of each group member is used.
  • People learn new information and skills, which serve to further strengthen the group.
  • As people see that they are not alone with an issue, they are motivated to get together and do something about it.

Recommended Audience

Any group that desires to work together to solve their own problems and build skills one step at a time.

What’s Included

  • DVD (closed captioned)
  • Facilitator’s handbook
  • Step-by-step workshop outline
  • Masters
  • Participatory activities, including role-play exercises
  • Overhead masters
  • True examples of successful organizing

Item #080 $149.95

Step by Step - An Advocating Change Together product.


“Step by step the longest march can be won. Many stones can form an arch, singly none. And by union what we will, can be accomplished still. Drops of water turn a mill, singly none." American labor song